Facebook, Twitter? What's in it For Me?

You've been in business for a while. You've had some successes. And then all of a sudden, business just isn't what it used to be. Where have all the clients and customers gone? You're doing the same things you used to do to get them to call or buy. Why isn't it working?

It's time to wake up and smell the coffee!

The world has changed while you were dozing. The economy has changed. Politics have changed. And with it all, the very way we communicate with each other has changed. Dramatically.

Welcome to Web 2.0! Consumers make buying decisions based on different criteria now. They want to know what everyone is SAYING about a product before they commit to buy. Only a small percentage of consumers trust advertising.

Huge companies are realizing the need to talk to their customers and prospective customers like the small businesses have always been able to do. With Facebook, blogs and Twitter, the playing field has been narrowed. What does this mean for you?

You need to do things differently now. You need to find new and personal ways to communicate with your customers and prospective customers. They have come to EXPECT that. Now you need to put systems in place to give your customers what they demand.

Do you want prospective customers to have you in the top of their minds when they look for services like you provide? Yes! How do you accomplish that?

You put yourself and your company where the customers are. And where are they? They're online, in social networks, TALKING to each other.

Wouldn't you like for them to be talking up your business?

Facebook, YouTube, Twitter, Linked In, Blogs.

They're FREE tools at your disposal.

All you need is a roadmap.

Consider the effects on your business of your mastering this and other entrepreneurial skills.

You can learn more tips and ideas like these from the National Association of Entrepreneurs.

ABOUT THE AUTHOR - Linda Barnby is the founder of the National Association of Entrepreneurs and an attorney who uses her marketing skills to successfully promote her law practice in Florida. The NAE's purpose is to serve solo and small businesses and startups, including professional practices. The NAE's mission is to help you design your life and business to support a lifestyle of freedom, creativity, passion and financial security. The NAE offers resources, support and education. Visit http://theNAE.org.